- APRIL 22-24, 2027 | AVA RESORT CANCUN, MEXICO -
THE OFF LABEL CONFERENCE
STOP PAYING TO SIT IN BALLROOMS AND LEARN S**T YOU NEVER USE.
Everything that actually moves the needle is off label, off guideline, or off the record.
You’re getting access to conversations you normally aren’t in the room for.
PRESENTED BY
WHO THIS IS FOR
TWO ROOMS. ONE GOAL: GET BETTER AT WHAT YOU DO.
Whether you treat patients, coach clients, or build the business around them, you should leave Cancun able to make better decisions, solve harder problems and create more opportunity.
MEDICAL & CLINICAL
PROVIDERS & CLINICIANS
Go home with protocols you can actually use Monday.
Real-world clinical education, live demonstrations, case-driven discussions.
Hear what leading clinicians are doing now. Not what medicine looked like five years ago.
Get beyond the surface-level education you can find in another webinar or podcast.
Explore the therapies, technologies, and clinical strategies changing how we optimize health and longevity.
Leave with new ideas, stronger clinical connections, and a bigger vision for what’s possible in your practice.
THIS IS FOR YOU IF
You already practice this way and want to get better.
You’ve questioned a call and had nobody credible to ask.
You’re tired of being the smartest person in your immediate circle.
You want peers who challenge your thinking.
FITNESS & BUSINESS
FOR COACHES, GYM OWNERS & OPERATORS
Go home knowing how to make more money, stay in your lane, and build referral relationships that actually matter.
Business-building sessions with Ali Gilbert and the relationships that grow your practice, gym, or studio.
Package and price your expertise so income stops depending on your hours.
Talk intelligently about hormones, peptides, and bloodwork without pretending to be the prescriber.
Leave with frameworks already built.
Build referral relationships that produce business, not business cards.
THIS IS FOR YOU IF
You refer clients to clinics you’ve never actually met.
Your business depends too heavily on you.
Your last networking event produced 30 cards and zero dollars.
WHO THIS IS NOT FOR
Off Label is not a CEU farm with palm trees. There are other conferences for that.
Do not come if
you want credits, a tote bag, and a beach photo, there are cheaper conferences
you want to hide in the back row
you need everyone in the room to agree with you
you need every answer to fit neatly inside a textbook
Come for better judgment, better execution, and better people around you.
WHY BRING YOUR PEOPLE
IF ALL YOU LEAVE WITH IS NOTES, WE FAILED.
01
BECOME HARDER TO STUMP
The easy cases aren’t why people need you. See how experienced clinicians, coaches and operators think when the labs don’t match the symptoms, the obvious answer isn’t working, and the textbook stops being helpful.
02
STOP COLLECTING INFORMATION. START USING IT.
03
PUT BETTER PEOPLE IN YOUR PHONE
You can learn information online. You can watch podcasts about hormones. You can read PubMed. You can buy another course. What you CANNOT DOWNLOAD is 3 days in a room with people solving the same problems you are.
The provider who knows what you don't.
The coach who can help your patients execute.
The business owner who already solved the bottleneck you're stuck in.
The referral relationship you didn't know you needed.
That's why you don't come alone. Bring the people who make your work better. Your providers. Your team. Your referral partners. Your coaches. Your pharmacists. The people you want beside you when your business, practice or patients get complicated. Because the biggest opportunity at Off Label may not be something you learn. It may be someone you meet.
WHO SHOULD BE IN THE ROOM WITH YOU
PROVIDERS
MEDICAL PROFESSIONALS
PHARMACISTS
BUSINESS OWNERS
REFERRAL PARTNERS
COMMUNITY LEADERS
FITNESS PROFESSIONALS
GYM OWNERS
WELLNESS STUDIO OWNERS
The people who help you treat better, coach better, build better and grow faster.
THE PEOPLE BEHIND THE STAGE
THE QUEEN OF MEN'S HEALTH
ALI GILBERT
Founder of Silverback Coaching, built for the men and providers who are done playing small. Ali brings the crowd that fills a room and the network that makes the conversations in the hallway worth as much as the ones on stage.
CERTIFICATION PROGRAM OFFERED DURING CONFERENCE (MORE TO COME)
HOLISTIC HEALTH COACH, MEN'S HRT
DAVE LEE
Founder of Advanced Fundamental Health, Dave coaches men through hormone replacement therapy with a whole-body approach: labs, lifestyle, and the follow-through most protocols skip. He's here for the questions your provider doesn't have time for.
CERTIFICATION PROGRAM OFFERED DURING CONFERENCE (MORE TO COME)
BIOHACKING EXPERT
HUNTER WILLIAMS
Former Division I linebacker turned biohacking authority. Author, educator, and host of one of the world's most trusted health podcasts. Hunter Williams is a leading voice in high-performance health, bridging the gap between cutting-edge science and real-world application.
LONGEVITY & FUNCTIONAL MEDICINE EXPERT
JOHN MATHEWS III
Residency-trained clinical pharmacist turned functional medicine provider. Director of Clinical Programs at Optimize U, blending rigorous pharmacology with root-cause, whole-patient care. On a mission to help people live longer, unlock their best quality of life, and become the strongest version of themselves.
Off Label started inside Optimize U.
Now we’re opening the doors.
We realized the future of health and longevity can’t live in silos. It’s not just another hormone protocol. It’s not the newest peptide. And it’s definitely not medicine or fitness. It’s both.
The best outcomes happen when great medical care meets smart training, nutrition, recovery, and lifestyle. Off Label brings those worlds together—clinicians, fitness professionals, coaches, operators, and industry leaders—to learn from each other and build a better standard for what comes next.
Because this industry is moving fast. We need more people trained well, better collaboration between disciplines, and a community committed to staying ahead--not becoming outdated.
Better educated. Better connected. Better equipped to move health forward.
THE RESORT
SOMEWHERE WORTH FLYING IN FOR
Off Label is at AVA Resort Cancun, an oceanfront, all-inclusive AAA Four Diamond resort just south of Cancun's Hotel Zone. Every room looks out over the Caribbean. Room blocks are open now at the conference rate, all meals and drinks included.
ROOM BLOCK RATE
Conference rate, book by Feb 15
AVA BAY & SPA
2.7-acre saltwater pool, 60,000 sq ft spa & hydrotherapy circuit
FIIT FITNESS CENTER
Full gym, pickleball, TRX, group classes
DINING
14 restaurants, 5 bars, all-inclusive
AIRPORT
10 min from Cancun Int'l (CUN)
CONFERENCE DETAILS
Everything you need to know before you book your flight.
DATES
APRIL 22-24, 2027
Doors open 8am Thursday. Optional welcome reception Wednesday evening.
LOCATION
CANCUN, MEXICO
AVA Resort Cancun. Full address and travel details sent after registration.
WHO IT'S FOR
MEN & WOMEN
Anyone serious about hormones, longevity, and performance. Providers welcome.
FORMAT
TALKS + WORKSHOPS
Main-stage sessions, breakout workshops, live Q&A, and structured networking.
ON THE STAGE
SPEAKERS & PROVIDERS
Practitioners, coaches, and founders, added weekly through launch. Full lineup announced next spring.
JOSH HUDSON
CEO, Optimize U
JERRY SMITH
PA-C, Optimize U
HUNTER WILLIAMS
Hunter Williams Health
JOHN MATHEWS
PharmD, Optimize U
COURTNEY WALKER
Court Approved Council
Agenda
Here's the shape of the three days. We're locking speakers, exact times, and topics now, the full minute-by-minute agenda goes live as we confirm it.
A VIP kickoff the night before doors open, a happy hour networking event and a peptide-focused speaking session to set the tone for the weekend.
Main-stage sessions, rapid-fire talks, and the Peptide Therapeutics Certification, our first hands-on certification day. A catered lunch, the only one on the agenda, sits in the middle of the day, and an evening bonus session repeats the arrival-night talk for anyone who missed it.
Full Peptide Certification details on the main site.
The Executive Men's Health Coaching Program begins, led by Ali Gilbert and Dave Lee, open to every attendee. A few rapid-fire talks are woven in throughout. Light snacks are available; this is not a catered-lunch day.
Full Coaching Program details on the main site.
Closing day programming: the Executive Men's Health Coaching Program continues, hands-on Exosome & Shockwave Therapy sessions, business and practice-building content, and a wrap-up before everyone heads home.
Full Coaching Program and Exosome & Shockwave details on the main site.
Agenda
Here's the shape of the three days. We're locking speakers, exact times, and topics now, the full minute-by-minute agenda goes live as we confirm it.
A VIP kickoff the night before doors open, a happy hour networking event and a peptide-focused speaking session to set the tone for the weekend.
Main-stage sessions, rapid-fire talks, and the Peptide Therapeutics Certification, our first hands-on certification day. A catered lunch, the only one on the agenda, sits in the middle of the day, and an evening bonus session repeats the arrival-night talk for anyone who missed it.
Full Peptide Certification details on the main site.
The Executive Men's Health Coaching Program begins, led by Ali Gilbert and Dave Lee, open to every attendee. A few rapid-fire talks are woven in throughout. Light snacks are available; this is not a catered-lunch day.
Full Coaching Program details on the main site.
Closing day programming: the Executive Men's Health Coaching Program continues, hands-on Exosome & Shockwave Therapy sessions, business and practice-building content, and a wrap-up before everyone heads home.
Full Coaching Program and Exosome & Shockwave details on the main site.
GO DEEPER
Certification & Education Programs
DAY 1: Peptide Therapeutics Certification
Peptide therapeutics are rapidly reshaping preventive, personalized, and longevity medicine, making rigorous, evidence-informed provider education more important than ever.
Led by Hunter Williams and John Mathews, PharmD, this one-day course begins a comprehensive training program covering peptide pharmacology, mechanisms of action, clinical applications, dosing considerations, patient selection, and safety monitoring. Through focused instruction and practical case studies, you'll build the knowledge needed to responsibly incorporate peptide therapies into clinical practice within your professional scope and applicable laws.
Following the live course, participants must successfully complete a knowledge assessment and all required post-course activities to earn their certificate of completion in peptide therapeutics. Whether you're adding peptides to your practice or sharpening your current expertise, you'll leave with actionable tools you can begin using immediately.
This isn't the full certification, it's the highest-value clinical, pharmacology, and safety frameworks condensed into one day.
DAYS 2-3: Executive Men's Health Coaching Program
Over two days, Ali Gilbert and Dave Lee give attendees a condensed look inside the Executive Men's Health Certification. Both teach each day, one day leans more clinical, the other leans more coaching-focused, though they cross over throughout.
Topics include advanced TRT strategy and troubleshooting, thyroid and male fertility, translating bloodwork into actionable coaching decisions, and building a truly integrated men's health model. Both days also cover something almost nobody teaches: how to actually communicate with men, especially high-performing men, in a way that earns trust, creates buy-in, and gets them to execute.
On the clinical side, business topics include positioning, pricing, patient experience, and referral strategy. On the coaching side, the focus is building and pricing a premium men's health offer, working alongside medical providers, and creating the delivery and referral systems behind it. Anyone can attend either day or both.
This isn't the full certification, it's the highest-value clinical, coaching, communication, and business frameworks condensed into two days.
Agenda
Here's the shape of the three days. We're locking speakers, exact times, and topics now, the full minute-by-minute agenda goes live as we confirm it.
A VIP kickoff the night before doors open, a happy hour networking event and a peptide-focused speaking session to set the tone for the weekend.
Main-stage sessions built around real clinical topics, including a couple of sharp, rapid-fire talks. A catered lunch, the only one on the agenda, sits in the middle of the day. In the afternoon, an open bonus session repeats the arrival-night talk for anyone who missed it.
A full day led by Ali Gilbert, open to every attendee, covering the fundamentals. A few rapid-fire talks are woven in throughout. Light snacks are available; this is not a catered-lunch day.
Closing day programming, hands-on sessions, business and practice-building content, and a wrap-up before everyone heads home. Full details announced as we lock the final schedule.
EXOSOME & SHOCKWAVE THERAPY SESSIONS
New this year: hands-on exosome and shockwave therapy sessions! See these treatments in action and learn the protocols behind them directly from the source.
OPEN TO ALL LICENSED MEDICAL PROFESSIONALS, RN & ABOVE
EXOSOME THERAPY
Live demonstrations and hands-on time with exosome protocols, straight from the team behind them.
SHOCKWAVE THERAPY
See shockwave treatment applied in real time and walk through the protocol with the providers who use it every day.
TICKETS
GET YOUR TICKETS - BEFORE THEY'RE GONE
Early bird pricing is live now. Rates go up after Jan 15th, 2027.
Off Label is capped to keep the room small & the networking big, tickets are limited and won't be reopened once they're gone.
OPEN TO EVERYONE
GENERAL ADMISSION
$750*
Full 3-day conference access, Thursday–Saturday
Ali Gilbert's breakout series: business-building sessions for trainers & dietitians
Client program templates & frameworks
Dave Lee's talk
Main stage sessions across all three days
Day 1 catered lunch, the only one on the agenda
*$750 is the total price for Day 1, Day 2, and Day 3. You can buy individual tickets for each day for $250 per day.
COME EARLY, GET MORE
VIP
$1,000*
Everything in General Admission
Arrive Wednesday for the happy hour networking event
Private VIP dinner
Exclusive giveaways
*$1,000 is the total price for VIP Day (Wednesday), Day 1, Day 2, and Day 3. You can buy an individual VIP Day ticket for $250.
WHILE YOU'RE THERE
YOU HAVE THE CHANCE TO WIN BIG
Exclusively for Off Label attendees! The chance to win big with prizes like Normatec boots, a red-light therapy bed, a years' worth of free hormone therapy and more. Stay tuned as we announce our giveaway prizes!
General Admission covers full 3-day conference access, Thursday through Saturday. VIP adds Wednesday's arrival night, the happy hour networking event and peptide speaking session, on top of everything in General Admission. Early bird pricing runs September 1 through November 30, 2026; regular pricing applies after that. Off Label is capped at a limited number of seats to keep the experience small and hands-on. Tickets cover conference programming only. Your stay at AVA Resort Cancun (all-inclusive, meals and drinks included) is booked separately through our conference room block, details sent after registration. A valid passport is required to enter Mexico. Refunds available up to 30 days before the event; after that, tickets are transferable to another attendee.
BACKED BY
OUR SPONSORS
PARTNER WITH US
WANT TO SPONSOR OFF LABEL?
Don't get lost in the maze of vendors. Build meaningful partnerships that help optimize our client lives.
We're putting a room of engaged, high-intent men and women in front of your brand for three days. A handful of sponsorship tiers are still open, with booth space, stage mentions, and swag bag placement available.
Check out our Sponsor Page for more info!
We're putting a room of engaged, high-intent men and women in front of your brand for three days. A handful of sponsorship tiers are still open, with booth space, stage mentions, and swag bag placement available.
Check out our Sponsor Page for more info!
GOOD TO KNOW
FREQUENTLY ASKED QUESTIONS
IS THIS EVENT ONLY FOR MEN?
No. Off Label has a specialty focus on men's hormone health, but the full agenda covers women's hormone health too, and everyone is welcome, patients, partners, and providers alike.
CAN I GET A REFUND IF I CAN'T MAKE IT?
Yes, up to 30 days before the event. After that window, tickets are transferable to someone else, just email us with the new attendee's info.
WHAT'S INCLUDED AT AVA RESORT CANCUN?
AVA is all-inclusive, so your room rate covers meals, drinks, and access to the resort's pools, beach, and fitness center. Your ticket covers conference programming; your stay is booked separately through our conference room block, and all-inclusive pricing details are sent after you register.
WHO SHOULD I BRING FROM MY TEAM?
If you're an Optimize U partner or provider, the Provider Pass is built for you and your clinical staff. If you run a training or coaching business, the Coach Track is built for you and any trainers or dietitians on your team who want Ali's sessions. If you're just bringing a spouse, business partner, or friend along for the experience, General Admission covers everyone else.
WHAT DO I NEED TO KNOW ABOUT TRAVEL?
AVA Resort Cancun is about 10 minutes from Cancun International Airport (CUN). A valid passport is required to enter Mexico, we recommend booking flights once your ticket and room are confirmed.
EARLY BIRD ENDS JAN 15
SEE YOU OFF LABEL
Three days. Oceanfront in Cancun. A room full of people who take this as seriously as you do.
Presented by Optimize U, in partnership with Ali Gilbert and Dave Lee. April 22–24, 2027, AVA Resort Cancun, Mexico.